New York-based CreatorπŸ‡ΊπŸ‡Έ

Alana Grace

ex-Playkit campaign managerex-Dupe marketing leadcreator & strategistco-founder, The 411
New York-based Creator
Alana Grace

100M+

organic views

100M+

Organic views

500+

Videos created

50+

Brand partnerships

#1

App Store launch day

Client list

28+ brands

Across 6 niches. Hover any card to see the niches and formats I worked on.

AI & Tech4

Shapes Inc.
Shapes Inc.Campaign
AISocial
App demo
Cantina
CantinaManaged
SocialAIVideo
App demo
Virlo
VirloCampaign
Tech
App demo
Mobbin
MobbinCampaign
DesignTech
App demo
Collect Settlement Finder
Collect Settlement FinderCampaign
Finance
App demoRelatable
Bloom
BloomCampaign
Finance
App demoRelatable
Astor
AstorCampaign
Finance
App demo
Margins
MarginsLed strategy
Finance
App demo
Substack
SubstackBounty
ProductivityPublishing
App demo
Kalshi
KalshiCampaign
Finance
App demo
Airlearn
AirlearnCampaign
Education
App demoApp walkthrough
Shepherd Study
Shepherd StudyManaged
Education
App demo
Flo
FloCampaign
Health
App demoRelatable
Suppi
SuppiCampaign
Health
App demo
Hunch
HunchManaged
Dating
App demo
TripBFF
TripBFFCampaign
Travel
App demo
Triips
TriipsCampaign
Travel
App demo
Fig
FigManaged
Food
App demo
Dupe.com
Dupe.comManaged
ShoppingTech
App demoRelatable
Stompers
StompersManaged
Fashion
App demo
Airbuds
AirbudsCampaign
SocialMusic
App demoRelatable
222
222Campaign
Social
App demo
Ditto
DittoManaged
Social
App demo
Friend Maps
Friend MapsManaged
Social
App demo
Recent Follow
Recent FollowManaged
Social
App demo
Vent
VentManaged
Social
App demo

Ambassador & affiliate5

Amazon
AmazonAffiliate
Lifestyle
Unboxing
Everyday Dose
Everyday DoseAffiliate
WellnessCoffee
UnboxingRelatable
Geekshare
GeekshareAffiliate
TechAccessories
UnboxingRelatable
Comfrt
ComfrtAmbassador
Fashion
UnboxingRelatable
Evry Jewels
Evry JewelsAmbassador
Fashion
UnboxingRelatable

Agencies & networks I've worked with12

Playkit
PlaykitCampaign Manager

Tech UGC agency for consumer apps. Drove 1B+ views for brands like Quizlet, Flo Health, and Cashapp.

Sideshift
SideshiftLead Strategist

UGC campaign platform for launching and scaling creator campaigns.

Dupe.com
Dupe.comContent & Creator Lead

AI deal finder app for designer alternatives. Also managed the Dupe campaign at Playkit.

Cult Crew
Cult CrewCreator
UGC Lab
UGC LabCreator
Noise
NoiseCreator
All in Motion x Vo Creations
All in Motion x Vo CreationsCreator
Old School Labs
Old School LabsCreator
growi
growiCreator

Creator marketing platform powered by AI agent Juno.

The Vault
The VaultCreator
Good Marketing
Good MarketingCreator
mediamaxxing.com
mediamaxxing.comCreator

And more brands I managed campaigns for through Playkit, plus more I'm currently in talks with.

My agency

Co-founder of The 411.

The 411 is the organic creator marketing agency I co-founded. We focus on conversions over vanity metrics β€” real creators, native content, campaigns designed to drive downloads and signups, not just impressions. In our first four months we've hit 100M+ organic views.

The 411 Agency badge logo

100M+

Organic views in 4 months

10M+

Views in our first week

Brands we've worked with

Lingo Legend
Lingo Legend
Margins
Margins
Linemate
Linemate
Home From College
Home From College
StrengthPals
StrengthPals
Aligned
Aligned
lofi town
lofi town
Priori
Priori

Client stories

β€œThe 411 has been a fantastic partner. Highly responsive, quick to implement feedback, and focused on testing formats that not only perform on platform, but convert into installs. We've already seen viral wins that translated into thousands of downloads for our app β€” and we're excited to keep scaling with them.”

Hannah Wright

CEO, Lingo Legend

Want to run organic creator marketing campaigns at scale with proven viral creators vetted by The 411?

Visit The 411 agency to learn more.

alana@the411.agency

About me

I've seen creator marketing from every side. 

Hi, I'm Alana, a 22-year-old creator and marketer from New York. I started creating content for brands in 2024, and within three months, that turned into managing over 150 creators and 10+ campaigns at a time as Playkit's first Campaign Manager.

From there, I joined Dupe.com to lead marketing, where my work expanded far beyond content. I worked across organic strategy, creator marketing, newsletters, blogs, product development, and growth, ultimately helping launch Dupe's app to #1 on the App Store.

Since then, I've worked with hundreds of creators and brands as a creator, strategist, agency operator, and in-house marketer. Today, I'm also the co-founder of The 411, where we build organic creator strategies designed around conversions, not vanity metrics.

And now I'm creating again, too. Because the more I understand what it takes to actually make great content, the better marketer I become.

I don't just understand creator marketing from the outside, I've lived every side of it.

Alana Grace portrait

Born and raised in New York.

Oct '24

Started creating

#1

App Store launch

3

Sides of the industry

18

Niches worked in

A few moments β€” hover or tap each photo

Alana Grace

Moved from my hometown in NY to Tampa, FL for a year and a half when I was 19.

Alana Grace

I'm an animal lover and definitely more of a cat person than a dog person. I have an orange cat who will be 2 in April 2027.

Alana Grace

I know this is Disney but Universal is my favorite. I love reading and I'm a huge Harry Potter nerd.

Niches I've worked in

FinanceAISocialMusicVideoEducationHealthProductivityMental HealthTechDesignPhotographyDatingTravelFoodShoppingFashionLifestyleFinanceAISocialMusicVideoEducationHealthProductivityMental HealthTechDesignPhotographyDatingTravelFoodShoppingFashionLifestyle

Get in touch

Let's make something people actually watch.

Have a campaign, a product, or a launch coming up? I'd love to hear about it. Quick reply, fast turnaround, content that converts.

Individual creator work starts at $50/video.

100M+

Organic views

5M+

Total likes

500+

Videos created

50+

Brand partnerships

#1

App Store launch day